WHP Information Graphics Home

Category

Public Health Data Visualisation

2 articles

Aisle Logic: Designing Front-of-Pack Nutrition Labels for the Three-Second Decision

Aisle Logic: Designing Front-of-Pack Nutrition Labels for the Three-Second Decision

Front-of-pack nutrition labels are meant to guide a quick choice in the supermarket aisle, but small type, inconsistent colour coding and mismatched comparison bases often slow the shopper down. This article compares UK labelling approaches and proposes a clearer visual hierarchy that supports comparison without turning the pack into a data dump.